Ignite Visibility interviewed 500 people about their web search habits and how they use search engines today and how satisfied they are with the results returned …
The Ignite visibility site recently published a study on the state of the art of web search in 2020, based on the analysis of the responses of 500 people regarding their habits on the Web when they seek information. .
The goal was to answer this question: What are Internet users looking for on web engines and to what extent do their results faithfully reflect their intention for the initial search?
Here are the main results:
- The majority of respondents are not receptive to advertisements in search results. Most (85.2%) prefer to click on organic results, and 66.7% said that if Google added more ads to the results, they would use the search engine less.
- The notion of response engine (response provided directly by the engine above the blue links is appreciated and seen as progress by 55.5% of respondents.
- Text content is always king. Despite the growing importance given to the production of videos and images, 55% of respondents still prefer to see content in text format in search results.
- The protection of privacy on the web remains a concern for users. When it comes to targeting ads, 62.1% of them have no idea why Google targets them for certain ads.
- The first class link is not all. Yes, a better ranking is preferable, but most respondents looked at more than three search results before deciding to click.
- Brand awareness is important, but it is not a breaking point. A small majority (55%) said that they would only click on a brand they know and in search results, while 44.9% would click anyway, even if they did not know the brand that offers the information.
- The meta descriptions (and therefore the snippet) remain a crucial element of referencing. When asked which factor had the most impact on their decision to click on a result, 62.9% responded that it was the description.
- Good news for Google: most researchers are happy with the search results. 72% said that the search engine was more precise than before regarding the correspondence between their queries and the proposed results.
Of course, we will pay attention to a study that is based only on the responses of 500 people, from the English-speaking world and without a clear explanation of the methodology adopted. That said, all the results of the study are available here.
It is still necessary to make the distinction between the two Source: Ignite Visibility
Response format Source: Ignite Visibility
Number of links read in the SERP before clicking Source: Ignite Visibility